Who does your shopping

The loyalty rewards card is a staple of modern grocery shopping. Sure it is probably less useful than they try to tell you it is, reducing ridiculous prices back down to reasonable prices comparable to what you would have paid at other stores, but you'd still feel bad at missing out on the opportunity to not be gouged at the till.

One thing that irks me about these cards, as well as a cadre of paranoid weirdos out there is the application you need to fill out to lay your hands on one of these magic money cards. Do they seriously need my phone number and address? I understand that grocery stores often require these cards to take a personal check, but who has written a check at the grocery store in the past decade? I think I remember my Mom writing a check back in the mid nineties but I was largely distracted by the Bubble Yum and Archie comics in the checkout lane and the few details that I did glean have been lost to the ravages of time.

In any case, I've made a point to remain anonymous on the loyalty card applications: often in the most blatant ways... The 123 Fake St. Anytown USA way. How do you folks feel about this? Do you not care enough to make up an alias? Do you have a plausable alias? a ridiculous one? As for me, Sam Adams does all my shopping.


P.S. Nothing makes me happier in the grocery store than when they hand me my receipt, smile, and say "Have an nice day Mr. Adams"